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JavaOne Keynote = InfomercialOne

Those who went to the show probably won't say this, but the Jonathan Schwartz keynote at JavaOne was just an infomercial:

Jonathan: Java can make you a lot of money

Siemens: We used Java, and made billions

Jonathan: We have a tool just for you. Making money has never been so easy

Java Guy: We used Java, and made billions

Sun guy: Thousands of people has gotten rich using Java. So can you.

Sun guy: We have a package just for you.

Sun guy: It's so easy, you can make money just by drag and drop

Sun guy: How much do you think it will cost you?

Sun guy: Not $1000. Not $500. For our viewers, it's Free!

Sun guy: All you have to do is to call this toll-free number and subscribe to our incredible newsletter for $99 a year

Sun guy: As a special bonus, our studio audience gets to subscribe to the same newsletter for 50% off

Sun guy: That's not all. Our studio audience also gets this incredible book (holding up book), a $40 value, free

Jonathan: Everybody can become a Java billionaire!

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Posted by Weiqi Gao on June 29, 2004 7:46:49 AM CDT #


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Re: JavaOne Keynote = InfomercialOne

Comment from Alan on June 29, 2004 8:01:00 AM CDT #
So why isn't the pavillion bursting with hundreds of companies??? there seems to be a huge gap in hype and reality.
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Re: JavaOne Keynote = InfomercialOne

Comment from Joseph Ottinger on June 29, 2004 8:10:08 AM CDT #
Well, don't forget that JavaOne isn't a consumer-driven convention as much as it is a developer-driven convention. Java's slowly moving away from being a developer's darling (such as it ever was, I guess) and into the consumer market, so JavaOne *is* marketing hype for developers - who don't buy stuff that often, don't spend the big bucks, and don't matter as much to the overwhelming success of Java.

So it's disappointing that they're not feting the developers as much as we developers would like, but it's rational, a word I'm sure few people want to use when describing Sun.

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Re: JavaOne Keynote = InfomercialOne

Comment from Shai on June 30, 2004 4:38:25 AM CDT #
Agreed, but thats the right move. Gates used to say that no one got rich from writing OS/2 sofware. People work with MS tools to make money and you appeal to most (not all) people using these terms. Its nothing new that a keynote speach (other than possibly Jobs) has very little to offer to most tech's.

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